Chrysler jumps on bandwagon, offers incentives to Toyota customers

Filed under: Chrysler, Dodge, Jeep, Toyota

2010 Dodge Ram HD – Click above for high-res image gallery

Earlier this week, General Motors and announced that it would offer special incentives to Toyota owners in an effort to capitalize on the Japanese automaker’s recent recall troubles. Ford and Hyundai eventually followed suit, while Chrysler stood to the side mulling things over. Ultimately, Auburn Hills decided to get a piece of the action, but unlike the other automakers making a run at Toyota’s customers, Chrysler is specifically targeting minivan and truck owners.

Through March 1, 2010 , Chrysler is offering a $1,000 incentive for owners of the Toyota Sienna, Tacoma and Tundra who wish to switch to a Chrysler, Dodge or Jeep-branded truck. Chrysler’s reasoning? Top Ram brand executive Fred Diaz says that Chrysler invented the minivan and “the 2010 Ram Heavy Duty is Motor Trend magazine’s ‘Truck of the Year’ and the Ram 1500 is our most awarded truck ever.”

There’s money on the table for current Toyota lessees, too: $1,000 for drivers with expiring Toyota leases who switch to any Chrysler, Dodge or Jeep vehicle. The new offers took effect as of yesterday. Hit the jump to read over the press release.

Gallery: First Drive: 2010 Dodge Ram HD