By Jack Loechner
Mediapost.com
According to a recent Adweek Media/ Harris Poll, 23% of adult Americans believe that newspaper and magazine advertisements are where they can find the best bargains. 18% believe online advertisements are most likely to help them find the best bargains. 10% say direct mail and 12% catalogs, 11% television commercials, and just 2% say radio. And, 34% of Americans believe the type of ad makes no difference when they are looking for the best bargain.
When looking for the best bargains, different age groups have different ideas of where to look:
– 18-34 year olds are more likely to say online ads (22%) and television commercials (17%) are the best places to go
– 35-44 year olds go online (26%)
– 24% of those 44-54 and 33% of those 55 and older say newspaper and magazine advertisements those are media most likely to help them find the best bargain
Among the genders, women are more likely than men to say newspaper and magazine advertisements, and direct mail and catalogs are more likely to help them find a bargain. Men, on the other hand, are more likely to say online advertisements are more likely to help them find a bargain.
There is also an interesting educational difference in the media people believe can help them find the best bargains. . . READ FULL STORY
