For this week’s column, I wrote about how celebrity chefs (such as Tom Colicchio, left) bring their brand to restaurants, and how diners often respond to the brand more than to the food. I’m going to be honest — it’s an interesting topic, but I don’t think I totally nailed the analysis. Still, I’d be very curious to know what you think.
THE BRAND NAME CHEFS
My 12-year-old daughter has gotten into fashion, which is a development I both applaud and fear. The applaud part is this: I’m all for any kind of artistic expression, and I like to see the way my kid manages to put together outfits from a seemingly rag-tag assortment of pants, camisoles, belts, plaid shirts and shoes.
The fear part is this: she has grown too brand conscious in my opinion. For weeks now she has been nattering on about wanting a pair of Tory Burch flats for her birthday. My response has invariably been “I’ll look into it, ” never once stopping long enough to register the fact that she was asking for …