Honda’s British division launched a series of TV advertising idents to support its sponsorship of Channel 4 documentaries for the coming year. The first phase of short films, created by Wieden + Kennedy London, will debut on More 4 today and on Channel 4 on February 4. The first features Honda apprentices and technicians learning their trade at its training facility, the Honda Institute, and carry the line ‘Curiosity Is Everywhere’.
It’s great for us to be associated with this strand o… (read more)