Lotus expands the marketing campaign for its Evora saleshorse, as the company has decided to sponsor the Bob Champion 60:60 Challenge and support both the Injured Jockeys Fund and the Bob Champion Cancer Trust in their charity efforts.
The Bob Champion Cancer trust is a foundation created with the aim of detecting and treating male cancers. Lotus has decided to bring this problem to raise awareness amongst its male customer and not only.
The British company will offer Bob an Evora to use o… (read more)