Either Sprit Airlines is edgier than you think or someone at the company is pulling a fast one on their clueless bosses. How else to explain this latest promo: MUFF to diving destinations? MUFF, of course, is an an acronym for "Many Unbelievably Fantastic Fares." Uh-huh. That recalls another recent Sprit promo: "Many Islands, Low Fares," or MILF. Someone over at Spirit is quite the cunning linguist.
—Posted by Todd Wasserman