Progressive Insurance is looking for a sidekick for Flo, its long-running spokeswoman (and sex symbol to some). Because this is 2010, Progressive is asking the unwashed masses to explain, in a minute or so on video, why they should get the nod. So far, there are no clear winners among the 500-plus submissions, though a woman named Lytle (shown here) is leading with more than a quarter-million views over at the HelpFlo.com site. (Lytle explains that she could sell to Santa Claus or the Easter Bunny, has good dance moves and could be a backup singer.) My personal favorite, though, is a woman named Sara Morabi, who received the comment, "This girl is so cute…I like how she lights up the screen," leading Morabi to counter: "Thanks for the above comment, mom. Never leave your computer running when your mom is around."
—Posted by Todd Wasserman