You gotta love snarky legal filings. We’ve already covered the ongoing saga between the clothing company behind The North Face and a teenager who started a parody line of clothing called The South Butt (short version, TNF got mad and despite lots of public outcry in favor of TSB, TNF’s parent company sued). You already knew that the folks behind The South Butt wouldn’t necessarily respond in a conventional manner. They had already set up a Facebook app to see if people could tell the difference between a face and a butt.
But reader Dez points us to the news that the South Butt folks have filed their response and it’s well worth reading in its entirety:
The response is definitely snarky in tone. It talks up the “cherubic” teenager “Jimmy” behind the site (and includes a photo of him for good measure) who it compares to Mad Magazine’s Alfred E. Newman mixed with “Skippy the Punk” and notes that despite being 19-years-old, he “looks 14” and “acts 12.” It mocks the claim of “piracy” wondering what parody clothing has to do with “high crime on the high seas, perhaps the South Seas, as contrasted with its oft explored polar opposite.” It goes on to deny or affirm the various claims made against The South Butt, and does so mockingly at times. But my favorite may be:
The “half ass” design portion of The South Butt logo is comprised of two stripes curved in a butt-like fashion upward from the left side of the “The South Butt” text, while the “half dome” design mark of the North Face is comprised of three thinner lines curved downward from the right side of the text “The North Face.”
I’m not sure how the judge will take the filing, but it’s definitely amusing. Either way, it still amazes me that The North Face thought that filing this lawsuit made any sense at all. Someone got bad advice.
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