The South Korean car manufacturer’s North American arm, KIA Motors America (KMA) stepped up its marketing campaign for the all-new 2011 Sorento model by readying a special Super Bowl XLIV made commercial.
This marks KIA’s first involvement in the biggest sporting event in the world. The 60-second spot is called Joyride Dream and features a colorful cast of life-size children’s characters – including Muno (from YO GABBA GABBA!, the award-winning series and live tour, produced by W!LDBRAIN and… (read more)