Since the lose-lose-lose NBC-Leno-Conan mess (right, Conan got the money but he lost too), this is a rare 5-way-win for Leno, Letterman, Oprah, CBS, and even NBC! What a great 2010 SuperBowl Commercial. Funny ad, great execution.
From EW “Watch Letterman and Leno declare a grumpy truce during The Super Bowl!“,
If you thought you’d had a few too many beers seeing Jay Leno, Oprah Winfrey, and David Letterman all sharing a sofa during a Super Bowl commercial, don’t worry. It really happened:
From EW, “‘Late Show’ producer on Leno-Letterman-Oprah Super Bowl spot: Jay wore disguise to taping“,
ENTERTAINMENT WEEKLY: Why did you decide to do this?
ROB BURNETT: Well, the 10 seconds we did with Dave and Oprah for the Super Bowl in 2007 went pretty well and CBS came back and said we got 10 seconds again for this one. Nothing is more simultaneously exhilarating and fear-inducing than hearing you have 10 seconds in the Super Bowl. We were banging heads together. How do we come close to topping the last one? Then Dave got this idea. My first call was to Oprah – she got it right away – and then I called [CBS Corp. Chairman] Les Moonves to make sure he was OK with Jay being on CBS. I have to give Les credit … he got it immediately. And then I called [Leno’s executive producer] Debbie Vickers … who said, ‘Dave and Jay, in the same room?’ She laughed for a good minute and said Jay would want to call. I hung up, and two minutes later it was Jay. He said ‘This is the way show business should be.’ Debbie then cleared it with NBC Entertainment Chairman Jeff Gaspin and NBC-Universal CEO Jeff Zucker.
Read the whole thing. It is great execution of the joke and a lot of fun.
Disclaimer: I am a big David Letterman fan. He is funny, to me, the funniest of them all most of the time.
Filed under: Creative, Fun, funny, Love, Television, united states, Video, YouTube 
