The North American division of Volkswagen yesterday aired the 30-second "Punch Dub" Super Bowl ad, which is based on the classic Punch Buggy game. The "Punch Dub" campaign, which also includes an online version of the game available on Facebook, and is part of a new approach to Das Auto tagline.
The ad debuted in the third quarter of the game and showed various people in different driving situations gently slugging others in the arm every time they spot a Routan, Tiguan, C… (read more)