A recent independent study indicates that U.S. dealerships have considerably increased their social media presence in their efforts to increase sales.
The report, issued by GOSO, a web and social media company based in Washington D.C., shows that 25.5 % of dealerships have their own Facebook page and 10.9 % have created a Twitter account. This figures do not include the vast number of dealers which have created user accounts for their dealerships. The study uses data from National Automobile … (read more)