“NIGHTLINE” POSTS BEST DEMO DELIVERY IN A YEAR
“NIGHTLINE” GROWS +9% AMONG TOTAL VIEWERS AND +9% AMONG A25-54 YEAR TO YEAR
“NIGHTLINE” TIES “LETTERMAN” IN A18-49 RATING
ABC News “Nightline” placed second among Adults 25-54, Adults 18-49, and Total Viewers for the week of February 1, 2010, according to Nielsen Media Research. “Nightline” also tied CBS’ “Late Show with David Letterman” in the A18-49 rating (1.1). Additionally, “Nightline” continues to experience growth. Among Total Viewers, “Nightline” posted 4.04 million, increasing +9% compared to the same week last year while NBC’s “Tonight Show with Conan O’Brien” in comparison decreased -59%. Week to week, “Nightline” increased +3% among Total Viewers.
Among Adults 25-54, "Nightline" posted its best delivery in over a year. “Nightline” averaged 1.78 million (1.4 rating), increasing +9% compared to the same week last year, while “The Tonight Show” declined -43%. Week to week, “Nightline” increased +16% among both A25-54 and A18-49.
“Nightline” outperformed “The Tonight Show” thirty-two of the last thirty-three weeks among Total Viewers. Season to date, “Nightline” has outperformed “The Tonight Show” among A25-54 sixteen times. “Nightline” is solidly in second place season to date among Total Viewers and Adults 25-54.
ABC News’ “Nightline” is anchored by Cynthia McFadden, Terry Moran and Martin Bashir. John Donvan and Vicki Mabrey are correspondents. James Goldston is the executive producer. The program airs weeknights at 11:35 p.m., ET on the ABC Television Network.
(Week of February 1, 2010)
TOTAL VIEWERS A25-54(000)/ Rtg A18-49(000)/ Rtg
ABC “Nightline” 4,040,000 1,780,000/ 1.4 1,440,000/ 1.1
CBS “Late Show” 4,520,000 1,850,000/ 1.5 1,480,000/ 1.1
NBC “Tonight” 2,120,000 1,260,000/ 1.0 1,150,000/ .9
Source: – A25-54, Adults 18-49 & Total Viewers – Wks. of 2/1/10, 1/25/10 & 2/2/09 Live +SD. STD: Live +7 (where available) & Live +SD for 9/21/09-2/7/10