From what’s going around the internet, many have used words such as hip, urban, and even safe for the Loden Dager Fall/Winter 2010 collection. Amidst the gamut of shows featured during NYC’s Men’s Fashion Week, there are plenty of designers that are tamer and more encompassing of that “safe” moniker that I’ve seen.
The design pair of Oliver Helden and Paul Marlow, both formerly of Marc Jacobs, have crafted an indeed hip and urban collection that highlights minimalism and architectural lines in their silhouettes. There was a pleasant mix of trim cuts and wider fits (especially in the interesting sweatpants with pleating), and also, a dominantly neutral color family featuring blues and grays was broken up by a few looks that had bold shocks of color. There was cohesiveness to the show by including variations of particular items such as belted overcoats, the sweat pants (with the unbuttoned fly), shorts with leggings (extremely popular look this coming Fall) and their beautiful shawl-jacket. Beautiful cohesiveness is a more fitting description.
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Source: GQ