Korean car manufacturer Kia decided to present the story behind the interior design of the Ray Plug-in Hybrid, a concept on which the company will build its first production hybrid later this year. The Ray ushers the EcoDynamics designation for all future Kia vehicles with significant fuel consumption and emission reductions.
According to John Paxton, Senior Designer at Kia Design Center America, the centerpiece of the interior is the touch panel wing display. I wanted to have all of the trad… (read more)