For years, various luxury brands have been furious that others can buy text keyword advertising based on their trademarked terms, leading to a series of lawsuits. In most place, the courts have realized that just buying a trademarked term as a keyword alone is not infringing on someone’s trademark. France, however, is the one exception, having ruled against Google. Now, it’s also ruled against eBay for supposedly having ads that pointed to eBay whenever anyone searched on a typo/misspelling of any of LVMH (Louis Vuitton Moet Hennessy). Apparently, in France, you’re not even allowed to misspell a trademarked brand name without official permission…
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