Concerned over plummeting sales and declining values of used product, Toyota is considering a bribe incentive program to silence reward existing customers. Nothing has been finalized, but the automaker is reportedly considering cash incentives towards the purchase of a new Toyota and warranty extensions for new and existing cars.
Let’s see, you’re hemorrhaging sales to Hyundai, you’ve got about a hundred class action lawsuits in the works, you’ve got less credibility than Amy Winehouse declaring she’s clean and sober and you’re about to get a beat down from Congress. Now is not the time to be “considering” incentives; now’s the time to be giving loyal customers a one week trip to paradise with their favorite porn star, a new car and a fully paid mortgage. Assuming, of course, that they’re not planning on suing Toyota or already involved in a lawsuit.
Trust me – in the long term, Toyota’s going to wish they got off this cheaply.
Source: Left Lane News