The Peoria Rivermen reached an all-time low in the standings Saturday — last place in the AHL West Division for the first time this late in a season.
On Tuesday, the team faced the awkward task of announcing its 2010-11 ticket prices, which included an all-time-high price in some seat locations while offering reductions or nominal increases in others.
There will be a $25 individual game-day ticket in Carver Arena next season. And a $10 ticket as well.
“The one thing we wanted to make sure is that no one is going to get priced out of the building,” St. Louis Blues chief marketing officer and Rivermen president Dave Bullock said. “Our $10 ticket is a gesture toward that end. We still have $20 lower-bowl seats. You’ll find that with every arena around, every team in the NHL, the AHL, every seat has a different value. We’ve made that adjustment.”
Season-ticket renewals begin Wednesday. The Rivermen will have six seat categories in 2010-11, including a $400 upper-bowl ticket (top five rows of the upper bowl) and an $800 lower-bowl ticket for the front row around the glass in all sections.
Season-ticket holders will get full perks in any of those six locations in 2010-11.
Among those items are free parking (with every four seats purchased), a holiday skating party with the team, priority purchase of tickets on other Civic Center events, chalk talks with the Rivermen coaching staff, free bonus tickets for weekday (Monday-Thursday) games, unused ticket redemption plan, a private entrance for season-ticket holders, priority seating for playoff games, discounts on team merchandise, a gift from the team and other benefits.
Glass Row A holders also get free club seats to a St. Louis Blues game and a private meet-and-greet session with the team.
The Rivermen, meanwhile, are asking a hefty increase in much of the lower bowl for individual game-day tickets next season.
All game-day tickets in the lower bowl this season are $20, and all upper-bowl tickets are $15.
In 2010-11, lower-bowl Glass Row A seats are $25. Straightaway center sections are $22.50, and end sections remain at $20.
Upper-bowl seats in 2010-11 are $17.50 for center sections, $15 for end sections and $10 for seats in the top (or highest) five rows.
Bullock is well known with the Blues for his creative ticket packages, and it’s no secret discounted seats or extra perks often can be had under his program. All indications are that will be the case in Peoria, too.
“We want to fill the building up,” Bullock said. “So we want to be creative with getting families to the games. There will be different offers for weeknight games, options that suit everyone.”
Dave Eminian can be reached at 686-3206 or [email protected].
Read the original article from Journal Star.
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