Selling cars proved to be quite a difficult job in the past years, so automakers started to think outside the box. On many occasions, good marketing can be more effective than a good product, though ideally you’d have both.
Tesla, the electric car manufacturer based in the US, decided to start a campaign in Switzerland. So the automaker will offer test drives this weekend in St. Moritz, the world’s oldest and most prestigious winter resort. Customers and media can test-drive the 2010 Tesla Ro… (read more)