The US branch of German manufacturer Volkswagen announced yesterday it has appointed a new Customer Relationship Management agency of record, taking over activities previously handled by Crispin Porter + Bogusky and Euro RSCG Worldwide. The new agency, Draftfcb will have full CRM responsibility for the Volkswagen brand and products in the US.
Volkswagen plans to reach 800,000 units sold by 2018. Launching new models, including a new compact and a mid-size sedan in mid-2010 will help reach t… (read more)