GSMA announced the winners of the Global Mobile Awards held at Mobile World Congress where, HTC Hero won the coveted title of the “Best Mobile Handset of 2010”.
Here is the list of awards that were given out in 19 Different categories ranging from Mobile Marketing and Advertising to Green Mobile Awards etc.
Best Mobile Game
Winner: Iricom – The Last City – Fight For Your Life!
Best Mobile Music Service
Winner: Odyssey Music Group – Deezer
Best Mobile Advertising or Marketing
Winner: CLANMO GmbH and OgilvyOne – The IKEA PS Mobile Interior Planning Tool
Best Mobile TV Service
Winner: CBS Mobile – TV.COM
Best Mobile Location Based Advertising Campaign
Winner: R/GA – Nokia viNe
Best Mobile Enterprise Product or Service
Winner: Research In Motion – BlackBerry Enterprise Server v5.0
Best Mobile Internet Service
Winner: adaffix Gmbh – YELLIX
Best Mobile Money Service
Winner: Safaricom – M-PESA (bulk payment & utility bill) extension to service
Best Use of Mobile for Social and Economic Development
Winner: Grameen Foundation, MTN Uganda, and Google – The Grameen Foundation Application Laboratory (AppLab)
Best Mobile Money for the Unbanked Service
Winner: Zain Bahrain B.S.C – ZAP
The Green Mobile Award for Best Green Programme, Product or Initiative
Winner: VNL – VNL’s solar-powered GSM base station
Green Network Award
Winner: Mocambique Celular S.A.R.L (mcel) – Eco Naturalmente (Naturally Thinking Green)
Best Network Technology Advance
Winner: SkyCross Inc – SkyCross iMAT (isolated mode antenna technology) Antennas
Best Service Delivery Platform
Winner: Huawei Technologies Co Ltd – Huawei SDP solution
Best Billing & Customer Care Solution
Winner: Mobile TeleSystems (MTS) – You Individual Optimal Tariff Plan
Best Mobile Technology Breakthrough
Winner: Orange – Mobile High Definition (HD) Voice
Best Mobile Handset or Device
Winner: HTC – HTC Hero
Best Mobile Connected Device (non-handsets)
Winner: Novatel Wireless Inc. – MiFi Intelligent Mobile Hotspot
Government Leadership Award
Winner: Kenya
GSMA Chairman’s Award
Winner: Carl-Henric Svanberg, Former CEO of Ericsson and currently Chairman BP
Mobile Industry Personality of the Year as Voted for by the Media
Winner: Steve Jobs, Co-Founder and CEO Apple
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