The power of the social media has again been demonstrated, as Volvo announced that its "DRIVe Around the World" challenge became the most installed branded application on Facebook in 2009. The Volvo Fans team, the winners, will be rewarded by a donation from Volvo Cars of 15.000 euros.
"To be number 17 on the list of most installed facebook applications and number one among branded is great and more than we ever expected", says Lukas Dohle, Live Communication and Social Me… (read more)