We all knew that rallying is close to being the number one sport in Finland, but the arrival of Kimi Raikkonen in the World Rally Championship at the wheel of a Citroen C4 WRC has rocketed the TV audience in the country, according to the figures provided by MTV3, WRC broadcaster for Finland.
According to the WRC, MTV3’s official website was visited by no less than 468,500 unique users, half of which – approximately 250,000 users – entering the site during the pre-season preparation round of A… (read more)