WSJ reviews mail order cupcake companies

Mail Order Cupcakes

There is nothing better than a batch of homemade cupcakes, but a dozen or so from a favorite bakery can come in at a close second – and can actually take the first place spot for those who don’t bake. Cupcake shops are still more popular than ever (especially here in LA), but that doesn’t mean that you can find one as easily as you might find a Starbucks. The Wall Street Journal’s Cranky Consumer column, which rates mail-order products, took on the oh-so-difficult task of taste-testing a variety of mail order cupcakes that promise to deliver a gourmet bakery-quality cupcake to your door.

They compared cupcakes from Georgetown Cupcake, Dean & Deluca and Godiva, all of which came via overnight shopping with cupcakes frozen for freshness, as well as cupcakes from Crumbs, a bakery which had a nearby NYC location and was able to deliver locally(although they ship overnight, as well). They compared these cakes to a batch of cupcakes made with a cake mix and looked for both flavor and freshness in the finished cake.

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