Ah, for the love of puffery. A few years ago, we were among those who noticed that pretty much every mobile operator in the US had commercials making some sort of claim about how they were the “best” network out there, whether it was “most reliable,” “most powerful,” or “fewest dropped calls.” The whole thing is a joke and I doubt anyone takes those sorts of claims very seriously. But soon afterwards, the lawyers got involved, and lawsuits were filed over who could claim what about their networks in commercials. Even the Better Business Bureau felt the need to weigh in.
Now, it looks like a similar battle is playing out up north. Rob Hyndman points us to the news that there are a series of lawsuits in Canada over similar claims concerning broadband internet access, with one company being upset that another company has commercials claiming to have the “fastest and most reliable” broadband offering.
Here’s an idea: rather than wasting money suing each other over these sorts of claims, why not invest some money into actually improving the network?
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