Kia Uses Zinio to Promote the 2011 Sorento CUV

Kia’s North American division today announced its 2011 Kia Sorento CUV advertising campaign will also include the company’s first digital magazine advertisement that spans 15 publishing groups through a collaboration with Zinio’s Publisher Advertising Network (ZPAN).

The new partnership will enable consumers to read online or choose to download popular magazines containing the Kia Sorento ad which is optimized for the screen-size through Zinio.

Readers can activate and interact with enhanc… (read more)