I have created an “Admired Company” list for years. Today, I’ve decided to put Lexus on the “watch list” pending further research and review.
Over the years, I have only added to the list of “Admired Companies” and have never put a brand/Lovemark under review.
Sadly Lexus is the first.
(news references: CNN: “Toyota: Saved $100 million dodging recall”, BBC: “Toyota admits it took ‘too long’ on safety recalls”)
Filed under: advertising, Business, Japan, Love, Lovemarks, Marketing, united states, World, World Affairs 
