Illustrating REWORK (Part 1 of 2)

This is a guest post by Mike Rohde. We hired Mike to illustrate original art for REWORK. Each one of the 90 essays in REWORK is accompanied by an illustration that captures the key message of the essay. We asked Mike to share the illustration process with you here on Signal vs. Noise. This post is part 1 of a 2-part series. Part 2 will be posted within the next few weeks.


In September 2009, I began work with Jason Fried to create a series of 90 sketchnote illustrations and 10 chapter illustrations for the new 37signals business book, REWORK. In December 2009, I completed the illustration project, delivering final illustrations to the publisher for book production.



Photo of sketches in my Moleskine notebook, featuring “Everyone on the Front Lines” and “Take a Deep Breath” — two illustration concepts for REWORK that are ready for inking. –Photo by Mike Rohde

Project Background

I met Jason after he saw the sketchnotes I’d captured at his first SEED conference in 2007. Those sketchnotes were featured on Signal vs. Noise and led to an invitation to sketchnote the SEED 3 conference in June 2008. The SEED 3 sketchnotes led, in turn, to sketchnoting Jason’s talk on business at Milwaukee’s Discovery World in September 2008.

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