Geneva Preview: MercedesSport individualization program

Filed under: Geneva Motor Show, Mercedes-Benz, Luxury

MercedesSport E-Class – Click above for high-res image gallery

“Sporty” is a relative term. Some might consider a base Mercedes-Benz “sporty” enough. AMG drivers would undoubtedly beg to differ. But there’s a big gap between the two, one that Benz is keen to bridge. The German automaker has already done that in part with various AMG appearance packages, but now it’s taking things a step further with the new MercedesSport accessory line.

Offered initially on the new E-Class – in all its iterations, including sedan, wagon, coupe and convertible – the MercedesSport package upgrades with a ground-effects aero kit, spoilers, and 18-inch alloys in glossy black or chrome. Upgraded brakes and suspension are also available, along with interior trim upgrades.

Packages are in the works as well for other models in the Mercedes range, but you can read about this one in the press release after the jump and check out the images in the gallery below ahead of the program’s debut at the Geneva Motor Show.

Gallery: MercedesSport E-Class