Svedka vodka is launching its first-ever TV commercial on Monday, part of a larger campaign that includes an online component and out-of-home ads. The fast-growing spirits brand said it approached the TV spot like a big-budget music video. It uses special effects and professional dancers, who groove to a remake of the Jackson 5 classic "Dancing Machine." The brand clearly tried hard to keep the futuristic/retro theme going throughout the campaign, and tapped creative house Eight VFX to produce a CGI version of its spokes-bot, Svedka_Grl. In addition to the spot, the female robot will appear across Svedka ads that pose the question: "R U Bot or Not?" Those ads include billboards, bus shelters, bus sides, taxi tops and phone kiosks. The fembot is also invading Facebook and bars in several major U.S. cities. So, the next time you’re out, order a signature Svedka cocktail like a Hot_Bot or a Celeb_U_Bot and bust a dance move from the new commercial.
—Posted by Elena Malykhina