Filed under: Hirings/Firings/Layoffs, Marketing/Advertising, GM
It may be tough to remember the news earlier in the day that Bryan Nesbitt would be out as the head of Cadillac and back to his old position as executive director, advanced concept group. A metric ton of reveals from the Geneva Motor Show has a tendency to do that kind of thing… but General Motors rather quietly let loose a whole slew of sweeping changes to its North American leadership team. According to Mark Reuss, GM North America president:
It’s become extremely clear to me since taking this role that there is a better way to structure this organization. The premise of the structure is simple – a clearer marketing focus to sell more vehicles, and freeing our sales and service experts to focus on customers and dealers… We’ve worked with a small group of executives to align this model and appoint the best candidates for each job.
Shortly after the announcement went out, Reuss held a conference call during which he admitted that GM’s sales performance was not keeping up with the progress the automaker has recently made with its vehicle lineup. Hence, the leadership shakeup. The moves are way too thorough to go over here, so we suggest you click on past the break for the complete rundown straight from The General. Summing up the changes, Reuss had this to say:
This structure has been developed with as few layers as possible between me, the dealer and the customer. By removing layers and giving leaders increased accountability, we allow them to move faster and focus on what needs to be done.
[Source: General Motors | Image: Bill Pugliano/Getty]
Continue reading GM announces sweeping North American management shuffle
GM announces sweeping North American management shuffle originally appeared on Autoblog on Tue, 02 Mar 2010 18:22:00 EST. Please see our terms for use of feeds.