Marking the launch of the fourth model in the brand’s lineup, the Countryman, MINI debuted an unconventional marketing campaign at this year’s Geneva Auto Show. The city built on Lake Geneva is being renamed MINIWOOD thanks to a huge projected image, which is 30 metres high and 192 metres wide.
Guerrilla marketing plays an especially important part in MINI communications. That is why the launch of the new MINI Countryman will also be accompanied by characteristically unconventional and eye… (read more)