“World News” Increases Weekly Total Viewing & Demo Advantages Over CBS
“World News” Posts Best Sweeps Number Since November 2008
For the week of March 1st, “ABC World News with Diane Sawyer” averaged 7.91 million Total Viewers and a 1.9/7 among Adults 25-54 according to Nielsen Media Research.
Compared to the previous week, “World News” closed the gap with “NBC Nightly News” among Total Viewers by 53% and among Adults 25-54 by 57%. This marks the smallest weekly gaps between ABC and NBC in two months. In addition, year-to-year “World News” cut into Nightly’s lead among Adult 25-54 by 9%.
Compared to the previous week, World News increased its Total Viewing advantage over “CBS Evening News” by 6% (+100,000) and its demo advantage by 6% (+20,000). Year-to-year, “World News” total viewing lead over CBS was 4% larger.
For the February 2010 sweep, “World News” posted its best delivery among Total Viewers (8,460,000) and Adults 25-54 (2,480,000) for a sweep since November 2008.
Last week "World News" featured coverage of the Chile Earthquake with reporting by David Wright and Jeffrey Kofman on the ground. "World News" covered Senator Jim Bunning's campaign to stop government spending by single-handedly halting unemployment benefits for thousands and the new ethics questions facing Democrats with reporting from ABC Senior Congressional Correspondent Jonathan Karl. Additionally, Kate Snow took a closer look at rising maternal mortality rates in America.
Jon Banner is the executive producer of “ABC World News with Diane Sawyer.”
EVENING NEWS (Week of March 1, 2010)
|
|
Total Viewers |
Adults 25-54 |
Households |
|
|
|
|
|
|
ABC |
7,910,000 |
1.9/7; 2,310,000 |
5.4/10 |
|
NBC |
9,320,000 |
2.2/8; 2,740,000 |
6.2/12 |
|
CBS |
6,150,000 |
1.6/6; 1,930,000 |
4.1/8 |
Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 3/1/10, 2/22/10 & 3/2/09. Live +7 (where available) & Live+SD for Feb. 2010 Sweep (2/4/10-3/3/10)