I read today that Notre Dame has just inked a deal to play Maryland at FedEX Field for the 2011 season, a neutral site game that will give the Irish four seasons in a row with such a game. They’ve also got Arizona State scheduled in Cowboys Stadium in Texas for 2013. Last year they played Washington State in San Antonio, a matchup that had to be created purely for the accumulation of frequent flyer miles, and they play Army this coming season at Yankee Stadium. Even an ardent Notre Dame detractor such as myself has to admit that the matchup and venue combination is pretty cool. The only bad thing about it is that it’s scheduled for late November, the game before the Irish’s season-ending rivalry match with USC. It might draw way more attention if they played it earlier in the season, like a kickoff game, but I forgot that they schedule other activities in Yankee Stadium around that time.
I applaud the Irish for doing more touring than Jimmy Buffet. It keeps their name out there, and gives their still enormous fan base a snowball’s chance of seeing them somewhere outside South Bend, which is pretty handy since they don’t always accept bowl invitations. Keeping relevant is important for a team that who although has it’s own individual television contract, has played Georgia Tech almost as many times (34) as neighbor Michigan (37). Yet with new coach Brian Kelly barely settling into South Bend, the temptation to cut some slack on his upcoming schedule might be too great. Why risk going on the road when you could have a gut game at home and help your new coach build confidence, especially the week before your biggest game of the season? Kudos to the Irish for this unique scheduling approach. If they keep it up, they might be able to resist joining a conference for at least another decade.
Know this: These one-shot games are the way of the future. They allow easier scheduling logistics than a home and home, and generous payouts help ease the financial sting of the subtraction of a home game from the slate. And the venue and/or timing of the game give unparalled exposure. Last season’s Chick Fil-A Kickoff Game gave ABC huge numbers, with football-starved fans eager for any pigskin action. It’s like a bowl game to kick off the season, but even better than one because all of CFB is focused on you. The game isn’t diluted with a bunch of other meaningless games like the bowl season is.
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