It seems that Lancia is moving up in the world, as the Italian car manufacturer has became the Official Sponsor and the Official Car of the Turin 2010 ISU World Figure Skating Championships. By supporting the event staged at the Palavela, in Turin, Lancia wants to associate its image with a sport discipline that expresses its brand values: Elegance and Temperament.
The event taking place at Turin is the 100th edition organized by ISU (the International Skating Union). It is expected to attrac… (read more)