A result of months of research, the new small car from Ford will hit the streets in just a few weeks, reportedly being engineered to meet customer expectations… Indian customers that is. The American manufacturer began an in-depth study of the Indian customer ever since Figo’s early development stage.
So, here it goes: the new Figo customer, identified as ‘Sandeep’ in Ford marketing circles, is 26-27 years old. He holds a professional degree and is ambitious with aspirations of moving up bo… (read more)