We were excited to see the Peugeot SR1 come quickly to fruition, as it promises to be a dynamic vehicle. However, as its debut at this year’s Geneva Motor Show approaches, we are learning more details about the SR1 that make it even more endearing. It seems that renowned Swiss watchmaker Bell & Ross has contributed a significant design to the vehicle that will come in the form of a special-edition timepiece. While we find analog clocks very striking in most upscale luxury cars, it is rarely fitting that anyone would consider having a similar design strapped to their wrist for an extended period of time. Bell & Ross has set out to change that mentality, and in doing so has created an integrable watch that is multifunctional and unique.
We don’t know what the watch will be called just yet, but it appears to be a spinoff of the BR 01-97. Its stainless steel 46mm square case houses a gorgeous dial that resembles a snowflake with its intricacy; Bell & Ross achieved this through what they call some of the most advanced machining processes currently available. Four Arabic hour marks are surrounded by metal ridges that are designed to catch light, and the nickel-plated hour and minute hands are industrial and bold but fit well with the overall theme. The timepiece’s grained leather strap is made from exactly the same leather as the Peugeot’s interior. Look for the SR1 and its stunning dashboard watch to debut in Geneva next month.
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