Fiat has developed a new marketing campaign to promote its commercial vehicles in the UK.
The project, commissioned by Fiat Professional UK, the company’s British commercial vehicle division, consists of a 10-episode comedy series that will be broadcasted on the web. Each episode will have a length of between three and four minutes. The fist spot, called The Fleet, will be aired in a special center commercial break during News At Ten on March 15.
The campaign is built on the idea of new-age … (read more)