Following months of troubling news regarding Toyota vehicles and millions of cars recalled over safety concerns, the Japanese carmaker has lost the number one spot in Kelley Blue Book’s (KBB) brand loyalty ranking to South Korean Hyundai.
According to KBB, Hyundai is up from the third place in the last quarter of 2009, registering the highest increase in loyalty in February 2010: 10.4 percent more owners looking for new brands would pick a Hyundai.
"2009 marked an unprecedented year… (read more)