Ford Bows to Women Purchasing Power

Times have changed and if women were once considered as being fragile and weak, they are now seen as the main target for retailers, especially vehicle manufacturers. Ford is such an example, the carmaker declaring itself extremely aware of the important role that women hold in today’s society.

Gender roles have blurred, Sheryl Connelly, Ford’s global trend manager, said in a release. You no longer have the women always staying at home and the man of the house always the breadwinner. You don’t… (read more)