Because every athlete knows (or should know) that beer is the cornerstone of any training regimen, Miller has introduced an iPhone app called the MGD Pedometer 64 that lets you track the amount of calories you’re burning while doing cardio. The app is related to MGD 64, a brew that clocks in at 64 calories, which is roughly the amount the average person would burn by running about half a mile at a decent speed. Of course, there’s a social-media function as well: You and your Facebook friends can try to walk up Mount Everest 64 times (a mere 704,000 steps) or burn the 152,896 calories you’d ingest from 64 pizzas. While doing your calculations, you may decide that drinking water rather than MGD 64 will save you even more calories, or you may discover that all that extra exercise makes you extra hungry, prompting you to eat even more, in which case you may want to bag the whole thing, get a six-pack of Dogfish Head Raison D’Etre beer, accept the fact that you have a beer gut, and call it a day.
—Posted by Todd Wasserman