from mw, 10 March 2010: “You see it the moment you walk off the plane: a mammoth soccer ball hanging from the ceiling of Johannesburg International Airport festooned with yellow banners that read, “2010 Let’s Go! WORLD CUP!” If you swivel your head, you see that every sponsor has joined the party – Coca Cola, Anheuser-Busch – all branded with the FIFA seal. It’s when your head dips down that you see another, less sponsored, universe. Even inside this gleaming state-of-the-art airport, men ranging in age from 16-60 ask if they can shine your shoes, carry your bags, or even walk you to a cab. It’s the informal economy fighting for breathing room amidst the smothering sponsorship…” more