As you may recall from last month, UPS recently asked us to create a series of videos, where we explain some of the stuff we talk about here on Techdirt on a regular basis in under two minutes, using a whiteboard. The first video was about the economics of abundance and got a great response. The second video is now up, and it’s an attempt to explain the Innovator’s Dilemma, based on Clayton Christensen’s must-read research. If you’re unfamiliar with it, it explains how difficult it is for many companies to adapt to changing markets, and is a good framework for understanding both why some companies are so slow to adapt. More importantly, it provides a good system for thinking about your own company and understanding how to adapt and implement new ideas rapidly:
Again, with only two minutes, I had to simplify things down a bit, but hopefully it will kick off another good discussion on the innovator’s dilemma and how to deal with it. We still have one more video to go, which I believe will be posted sometime next month. And, yes, once again (though, it should be obvious), UPS sponsored these videos, though we had free rein in creating the scripts — which should be quite obvious as the topic is one we talk about here frequently enough.
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