Simon Cowell Animal Welfare PSA For World Society For Protection Of Animals

American Idol judge Simon Cowell explains why everyone must respect all living creatures — including our furry and feathered friends — in a new public service announcement that cries out against animal abuse.

The music mogul loves animals so much he’s throwing his weight behind a new campaign spearheaded by the World Society for Protection of Animals charity — “Animals Matter to Me” — by recording a PSA for the group.

In the confessional, which premiered last week, Simon explains that on the worst day of his life, he returned home, only to find “waiting up for me was my pet dog, and he jumped up, licked my face, was happy to see me and everything was happy again.”

Simon is urging others to join the Animals Matter to Me Campaign, to promote welfare of animals around the globe.

“The World Society for Protection of Animals struck a chord with me, as it’s a global charity that recognizes the needs of animals around the world,” Cowell said in a statement. “When I was growing up, we had pets, and I was taught early on that you have to respect animals. I don’t have pets now, simply because I travel too much to take on the responsibility. But owning pets has had an immensely positive impact on my life and I think animals deserve our protection.”

To find out how you can help, visit www.animalsmatter.org.