Luxury and supercar makers the world round are trying to find ways to remain relevant in a world ever more obsessed with going green. Ignore, for a moment, that all the luxury and supercars sold each year make up an insignificant fraction of all cars sold worldwide and that somebody who has $300K to plunk down on a car likely doesn’t worry about how fuel-efficient their new car is.
The fact of the matter is, in the wake of the econopocalypse, luxury and supercar makers have faced some of the worst sales numbers ever and even their largely real-world insulated clientele are starting to show a preference for sustainable technologies.