Last year, Ford increased its market share in the U.S., the first full year achievement of this kind for the manufacturer since 1995. The company continued to follow this trend, as Ford has now gained market share for 16 of the previous 17 months. One of the reasons for this improvement is the fact that the brand has registered an increasing level of customers who are trading in vehicles from the competition.
The rate of customers who traded in competitive brands vehicles for Ford cars saw an… (read more)