56.3% of Hyundai Owners Looking to Buy Korean Brand Again
Canadian Auto Press
Ask anyone who owns a business what the best sign is that they’re going about it right, and they’ll tell you it’s customer loyalty. Repeat sales are more cost effective too, thanks to less marketing money than needed to pull in that first time customer. And which automaker is best at keeping its customers happily coming back for more? Hyundai!
2011 Hyundai Sonata
What keeps new car buyers coming back? Appealing products, first and foremost, and reliability. It scored above average in the J.D. Power and Associates 2009 Vehicle Dependability Study (VDS), and Hyundai placed fourth on the J.D. Power and Associates 2009 Initial Quality Study (IQS), and was the leading non-luxury brand, ahead of Toyota and Honda.
Now it’s Kelley Blue Book (KBB) reporting that Hyundai has risen to first place in brand loyalty, with 56.3% of owners looking within the Korean brand for new car purchases. Honda maintains a strong second place with 55.8%, and Toyota dropped 4.4% to 53.3% for third place.
Hyundai no doubt was happy to hear that its Sonata midsize sedan is KBB’s fifth most popular new vehicle search, likely because of strong media attention that’s backed up by the sleek lines of the 2011 model. Just the same, the Honda Accord and Toyota Camry beat the Sonata in search popularity, as do Honda’s Civic and CR-V.
