Ah, more trademark insanity. Eric Goldman points us to the news that Google has been sued, yet again, this time over a trademark infringement claim, with a company called Firefly Digital that makes some sort of content management system that it trademarked as “Website Gadget.” As you may know, Google’s iGoogle customized page lets you add various “gadgets.” In fact, many of you read Techdirt via just such a gadget. But apparently, Firefly is very upset that when you see Google’s gadgets, you’ll automatically assume that they were built by Firefly — and thus, the company is suing:
My favorite line in the filing?
Google has thereby induced purchasers and others to believe–contrary to fact–that
Firefly has provided, sponsored, authorized, licensed or approved Google’s business, goods, and
services, or that such business, goods and services are in some way connected with Firefly.
I’d love to see the evidence that any user of iGoogle got confused and somehow thought that the gadgets were provided, sponsored, authorized, licensed or approved by Firefly. Later in the lawsuit, Firefly claims that Google’s intention is to “deceive” users into believing there was a connection with Firefly. Somehow, I doubt it.
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