If we had to pick just one cause behind the failure of the Palm Pre to really catch on with the general public, it’d have to be that increasingly bad advertising from ad firm Modernista that tried and failed to introduce webOS to the world. We won’t link you to them to refresh your memory – you don’t want that. What we will link you to is a report from AdAge: the relationship between Palm and Modernista is over.
Palm is, quite obviously, now in the market for a new ad partner. The new partner will be working with a Palm that has lost a lot of momentum in recent months and has tons of excess inventory to move. Modernista’s ads for Palm have improved recently, so we can’t help but wonder if the parting of ways is more over money than anything else.
Several months ago Cadillac also dumped Modernista, a move that came as part of GM’s restructuring and an effort to cut costs. Modernista is a small independent firm with only a few major clients, and thus charges more than some of their larger Madison Avenue competitors. For their part, Palm has already shifted their focus to point-of-sale advertising (in-store ads and training for store staff) and cut back on expensive television advertising, leaving that to the carriers instead.
[via: PreCentral sister site TreoCentral]