Mobile search is
likely to become an attractive expansion market: by 2012, there will be an
estimated five billion subscriptions to mobile telephony. By the end of 2013,
broadband mobile connections will account for more than half of all connections
and 40% of all subscribers will be using mobile internet. The report “Prospects
of Mobile Search”, established with input from the JRC’s Institute for
Prospective Technological Studies (IPTS), aims to understand how mobile search will
impact Europe’s economy and society. It explores
also possible strategies for the EU to take a lead in upcoming technological
developments and business opportunities. The report concludes by presenting some
policy recommendations in view of the likely socio-economic implications of
mobile search in Europe.